Viral
Marketing Super Affiliate?
What is it? A classic example is Microsoft’s
Hotmail. They were the first big Internet company to utilize the
strategy and it has worked wonders for them. They simply added a
line to the bottom of each email, 'Get your free email account here..
' Viral Marketing also known as Viral Advertising is a marketing
technique used to build the public awareness of one’s product or
company.
Companies use
many forms of media to reach out to the public without actually
promoting the product by riding on other forms of emotionally addictive
means that could get a person hooked and be obliged or amused enough
to actually pass it on, with the product or company advertisement
along with it. In a nutshell, companies ride on the idea that if
people like the content of a media they will pass it on to their
friends and family. They sponsor the certain media, such as a cool
flash game, funny video, an amusing story, a free tool and such,
which one may pass on to another with the company brand or logo
or the product's description or any other content to help promote
the company or its product.
Viral marketing has become a popular means
of advertising and marketing because it is relatively low cost,
grass roots, 'guerrilla marketing.' Also known as 'word of mouth'
advertising. To avoid being tagged as spam mail, viral marketing
counts on the eagerness of one person to pass on the product or
message. If a person sees the name of someone they know as the sender,
they won’t block it and they'll open it as well. It has emotional
value to them.
Many companies offer incentives such as bonuses,
discounts and rebates when they help in spreading their viral marketing
message. They rely on the number of recipients a viral marketing
message gets from one person in determining the amount or value
of incentive they can be rewarded with. Ewen Chia and I recommend
using Viral Marketing to your advantage.
The main and foremost advantage of viral
marketing is that you get a lot of publicity and public awareness
about your site and your company. You get to generate a flow of
web traffic that's comprised of hundreds of potential customers,
daily. With a little ingenuity and imagination, plus some bonus
incentives or prizes, you can reach out to a great number of people
and announce your existence.
Nearly every web site and Internet company
is catching on to the effectiveness of Viral Marketing and word-of-mouth
Advertising. Not using it could kill your business. Along with other
schemes and methods of promoting your site, like Search Engine Optimization
and ezine articles, viral-marketing could easily push you ahead
in the rating games. No question. Just watch Mark Joyner and Mike
Filsaime employing this awesomely powerful strategy!
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